Have you checked your page rank yet? If you are interested in optimizing your search engine results, you may want to do this. Feel free to visit Google’s PageRank Checker to see how your website stacks up! They will provide you with a score of 1 – 10 (10 being best). If you are rating rather low, you may want to make some changes to improve your page rank. Maybe, without you even realizing it, some practices you have currently in place are negatively impacting your page rank. With that said, let’s discuss some things you can do to improve it.
IMPROVE YOUR PAGE RANK WITH THESE 6 TIPS
- Always include your most important key words in your post title. Also remember a post title should not be too long. Anything over a certain amount of characters may be mistaken for spam. A post title should be short, simple, and informative.
- Does your text include your keywords? If not, it most definitely should! Try to use the same keywords you used in your post title throughout your content including in headers, alt tags for images, and links (within reason of course). Read more about this below where I refer to keyword-rich anchor text links.
- Create and continue to build backlinks. These are links that point back to your website. A great tool, I’m sure you are familiar with, that creates an automatic link back to your website is Pinterest. Always post unique, relatable, and fresh material if you want to get your content pinned. Interested in a NEW BLOG HOP that provides participants the opportunity to get their content pinned a minimum of 31 times? Check out the details on my blog, Cropped Stories! Other ways to get your link out there is to leave comments especially on websites that use commentluv which is a tool that automatically generates your most current post’s URL. It’s like free advertising so why not take advantage? While we are on the subject of advertising, try sponsoring some websites you frequent. Just make sure they are reputable websites. Be certain to publish your posts across social networks (most importantly Google+). Join networks, forums, groups, and communities where you can share your content with people that have similar interests. Lastly, don’t forget to volunteer to guest post!
- Try not to duplicate content. It can be mistaken for spam.
- Submit a sitemap to search engines like Google, Yahoo, and Bing!
- Your website load time should be reasonable, if not FAST! Feel free to check your load time on Pingdom. Need to improve your speed? Try compressing or resizing high resolution and large files when possible. A better alternative is to use HTML or CSS to display your images or graphics instead!
SOME THINGS TO AVOID WHEN CONSIDERING YOUR PAGE RANK
Ever heard of link schemes? Per Google Webmaster, they define it as “any behavior that manipulates links to your site or outgoing links from your site”. They also go on to list some examples of link schemes including:
- “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link”
- “Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking”
- “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”
- “Using automated programs or services to create links to your site”
Some of these are alarming.
The first bullet makes me believe Google may consider a product review, which I’m sure you know is popular among bloggers, a link scheme. Of course if you are the one doing the review, than I’m pretty sure you’re in the clear. I think. And what about “exchanging money for links…”? Have you ever co-hosted a giveaway or blog hop? Essentially you are paying the host to include links in their post that point back to your website. Don’t feel bad, I’m guilty of this myself.
I’d love Google to define what they consider “excessive” in bullet 2. The first thing that came to mind when I read “Link to me and I’ll link to you” is button swapping. Are you currently exchanging ads with other bloggers? I know I am.
The third bullet refers to “guest posting campaigns with keyword-rich anchor text links”. So let me break that down for you. The term keyword-rich just refers to the over or excessive use of keywords and anchor text links are the actual clickable text that, when clicked on, takes you to a new source (website). In layman’s terms, I take that to mean don’t be obnoxious. When guest blogging, limit the number of links you provide and make sure your anchor text (clickable text) for your links don’t contain the same keywords. The link to text ratio, according to About.com, is one link for every 125 words.
All food for thought I guess.
Before I let you go, I came across this very informative post over at Anyonita Nibbles about a week ago titled:
Blogging Crash Course: Are you spamming your own blog? What to do about Google’s comment spam policy!
Comments, depending on what type of comments they are, can negatively affect your Google rank! Once I read it, I just knew I had to share it. To me, it should have spread like wild flowers (that’s how important I felt it was). I highly recommend reading this and passing it along. Help protect your fellow bloggers! We have to look out for one another. And a BIG thanks to all the bloggers that posted on this topic!
If you missed our previous post, Introducing Coull Vidlinkr – Generate Revenue from Video, we hope you’ll check it out!
Okay, I guess I should really let you go. I hope, at the very least, you learned something new from this post but if I helped you improve your page rank too then GO ME!